Local software, global results
A Bosnian fleet management product taken into the EU market and scaled in the cloud
Local IT company, fleet management software
Software of excellent quality that could not break out of its local market. The product had to be internationalised, a B2B sales funnel built, and a way found into large logistics operations.
- 12
- months of project work
- 300+
- transport and logistics companies in the EU
- +230%
- growth in licensing contracts
How it went
01
The brief
A local IT company had developed an exceptionally detailed and capable piece of software for managing and monitoring vehicle fleets. Despite its high quality and advanced features, it could not break out of the local market or make any real headway in the demanding EU market. The goal was to internationalise the product completely, build a B2B sales funnel, and position the software with large logistics operators.
02
How we solved it
- 1
Localisation and sales material
We translated the software and all its documentation into the key European languages, and produced professional B2B sales presentations and case studies aimed at decision-makers in the EU.
- 2
Targeted B2B outreach
We mapped and contacted over 300 large logistics and transport companies in the EU, ran presentations and demo sessions, and negotiated with fleet managers.
- 3
Pilot phase and building credibility
We secured the first strategic deployments in 4 large international companies. Their adoption and positive feedback opened the door to a further wave of 10 companies.
- 4
Move to the cloud
Following the European market’s demand for fast availability and data security, we steered the product onto a cloud architecture (SaaS), which made distribution, scaling and automatic updates far easier.
03
The outcome
- Successful integration in 14 large companies — the software became the primary tool for managing hundreds of vehicles in leading EU fleets.
- The move to cloud/SaaS brought full scalability and quick onboarding of new users with no on-site installation.
- Sales growth of 230%: a local product turned into a competitive international solution with steadily growing subscriptions.
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